Tips and tricks from the add-on development trenches. Regardless of whether you're a full-time add-on developer building sophisticated modules, or an ExpressionEngine generalist who knows his way around a plugin, this talk will help you improve your workflow, saving you time and making you money.

So you're considering writing a "third_party" ExpressionEngine addon and plan to sell it. Learn from the experiences we had designing, building and launching not only expressionengine-addons.com but the software it contains. I'll discuss our marketing and support experiences, other issues we faced along the way and how much money we've earnt.

Following an interesting discussion on the topic during EECI San Francisco, Greg will once again be talking about the benefits and uses of editorial design on the web. His argument will cover the concept itself, where and how it is implemented, and how we should be looking for excuses to be more creative with our web-based content; hopefully with the aim of getting the ExpressionEngine side of your brains ticking loudly.

Version control. You know you need to do it. You've heard a lot about Git, but you're not sure how to start integrating your ExpressionEngine projects into a Git workflow. Plus, you're a designer, not a command-line jockey - who needs that?

In this presentation we'll address ExpressionEngine version control for mere mortals - everyday, basic usage and why it's important, using Git as the model. We'll consider why not versioning your sites is totally irresponsible, why Git is cool, getting EE into Git, config file setup, everyday use (commit, pull etc), deploying (SSH or releases a la Beanstalk), using different apps vs the command line, various EE-specific tips and tricks, and we'll talk about strategies for keeping your databases up to date across environments.

The joy of making experimental or drastic changes to your ExpressionEngine site safely, using birth version control.

We'll pick up where Ryan Masuga left off in 'Let's Git it on' with some more techniques, including how to develop autonomous branches of your site without harming the production website.

Do you know what's going on under the bonnet of your build? Most of us have a good grasp on what's happening in broad terms, but how much does the way we build our sites affect the core performance of Expression Engine? Where are the bottlenecks in the system and how can we make the most efficient tweaks that will boost the performance of our builds.

The new customizable publish area in EE 2 is fantastic! Join us as we learn how to make your publish areas even simpler for your clients, change up the layout per user group and find some little known tricks along the way.

Let's start at the abstract and go to the absolute, from content and design to channels, custom fields and beyond.
I'll share with you approaches to dissecting your sites and planning what channels, fields, and add-ons to use. Investigate different ways to organize the content in EE and methods to help you plan ahead for the code.

We all love to be wanted but some advances can be a little uncomfortable. Spam, especially member profile spam, is a pervasive problem for any membership site. We'll take a short journey through the dark underbelly of the Internet and take a look at spammers; who they are, why they do it, the tools they use and some common operating methods. We'll finish with a look at some mitigation strategies for ExpressionEngine and how we can help each other as a community.

Over the last year, the eCommerce options available to ExpressionEngine developers have increased by leaps and bounds. It's easier than ever to use EE as a single platform for selling physical products, downloads, and subscriptions. With increased options, though, has come increased complexity.

Matt will cover the nuts and bolts of moving past PayPal and directly taking payments online. He'll cover a range of European payment gateways and merchant providers, go over what unique features each supports, and talk about how to choose. He'll then compare various software integration options to help you decide which approach will be right for your next project.

Going the extra mile in your design by applying some CSS3 today without harming those that are viewing your site with a less capable browser. Get to see how I used these techniques as an extra layer on top of my design. All explained with practical examples.

Building websites and applications as a side job, solo freelancer, or part of an agency has many challenges. Having survived through each of these scenarios, I've learned a thing or two (thousand) along the way. Finding and standardizing on ExpressionEngine has helped build my business faster, and serve clients better than I might have been able to, had I never bumped into it. Our discussion will include thoughts and stories from my business life with ExpressionEngine, and information about how it can help your business grow successfully as well.

Travis will help explain basic UI principles and best practices to make sure both the front-end of your site and the add-ons you develop are user friendly and make everyone's life easier. The talk will cover common and new conventions to prepare your design arsenal for work.